Internet marketing


The Future of VIDEO II How Powerful is it? F Video Traffic Forecast Z 5 MILLION 80% It would take 1 person more than 5 million years to watch the amount of video that will This will have increased by 16% compared to 2014 when it was 64%. Consumer internet video traffic will be 80% of all consumer cross global IP networks every month in 2019. internet traffic across the world in 2019. 16% 8 BILLION Internet video to TV (e.g. Apple TV / Google Chromecast) will continue to grow at a rapid pace, having doubled in 2014. Its traffic DOUBLE In the race for social video supremacy, Facebook is generating 8 billion video views daily & Snapchat is generating 6 Consumer video-on-demand 17% (VoD) traffic will double by 2019. will be 17% of consumer internet video traffic by 2019. billion. Time will tell what those figures could look like by 20o19. 70% HD will be 70% of this. 6 BILLION ΚΕY ΤΑΚEAWAY Video will dominate the internet. It will be the primary medium for how internet users will consume information in the future & consumers will continue to demand high definition. Social media is a major driver of video distribution. Consumer Attitudes to Video More than 2 in 3 people prefer to watch video to learn about a product or service given a choice between both video & text available on the More than 3 in 4 people say they have been convinced to buy a product or service by watching a video. However, just over 3 in 5 people say they have been put off buying a product after watching a bad explainer video. same web page. More than 3 in 4 people say they would share a branded video with their Almost 2 in 3 people say they would share a video if it was informative. More than 1 in 2 people say they would share a video if it was inspirational. friends if it was entertaining. ΚEY ΤΑΚEAWAΥ Consumers are becoming more sophisticated. Low quality explainer videos will undermine sales. For videos to connect with their target audience, they will need to be entertaining, informative & inspirational. Video Marketing & the Impact on Brands Video is seen as the future of content marketing. More than 2 of all companies are using video in their marketing strategies. 7 in 10 people view brands in a more positive light after watching interesting video content from them. The top 5 reasons people are put off after viewing an explainer video are: It did not explain the product or service clearly enough. 37% Its low quality was discouraging. 25% It was too long. 21% It was poorly designed. 12% It had bad animation. 5% Video ad revenue The number of mobile phone video viewers in the US is projected to reach 137 million by 2019. 18 to 24 year olds spend 36 minutes per week viewing video content on smartphones, the most of all age demographics & key for brands to focus on. will increase at a 3 year compound annual growth rate of 19.5% through 2016, according to Business Insider. That is much faster than Video ads have an average traditional online display advertising. which will only grow at a 3% annual rate. click-through rate (CTR) of 1.84%, the highest CTR of all digital ad formats. KEY TAKEAWAY Video will be key to effective marketing strategies & brands who do them well will increase brand engagement. Brands who switch from text based display advertising to video based advertising have the best chance of converting leads to sales – especially if done on mobile platforms. REFERENCES ip-next-generation-network/white_paper_c11-481360.html one

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